Yes. Quince is a legitimate U.S. online retailer, not an anonymous or fake shopping website. The business operates through Last Brand, Inc., a San Francisco-based corporation that began operating in 2018 and was incorporated in 2019. Quince sells clothing, cashmere, leather goods, jewelry, bedding, luggage, furniture, and other home products through its direct-to-consumer website. However, shoppers should separate the question of whether Quince is a real company from questions about product quality, delivery, advertising claims, and customer service.
Is Quince a Real Company?
Yes. Quince’s own terms identify the website operator as Last Brand, Inc. The Better Business Bureau also lists Quince.com under that corporate name, with a San Francisco business address and about seven years in business.
As of October 2026, Quince is BBB accredited and carries an A+ BBB rating. It has been accredited since March 2025. An A+ rating is a positive sign about the company’s responsiveness and business record, but it should not be confused with customer satisfaction scores.
What Do BBB Reviews and Complaints Show?
The BBB picture is mixed. While Quince has an A+ business rating, its customer-review score is currently about 1.7 out of 5 based on more than 120 reviews.
BBB records also show more than 180 complaints during the past three years, including complaints involving product quality, delivery problems, refunds, and returns. Many complaints show responses from Quince, and the BBB distinguishes between complaints that were answered and those that were resolved.
These numbers do not prove fraud. Large retailers can accumulate substantial complaint totals. Still, they show that buyers should not assume every Quince order will be trouble-free, particularly for higher-value items such as jewelry, furniture, or luggage.
Are Quince Products Authentic?
Quince says its products are designed in-house and produced through partner factories rather than purchased from third-party marketplaces. It markets many items as offering materials or craftsmanship comparable to established luxury brands at lower prices.
That does not mean a Quince handbag, sweater, or boot is an authentic Coach, UGG, or other designer-brand product. It is a Quince product. Some items are deliberately positioned as lower-cost alternatives, often called “dupes,” to more expensive designs.
Consumers should therefore judge Quince products on the materials, construction, warranty, and description actually offered by Quince rather than assuming they are the same product as the luxury item used in a comparison.
What About the Lawsuits Against Quince?
Quince has been involved in several significant U.S. intellectual-property and advertising disputes. Those cases are relevant to shoppers, but their existence does not by itself mean the company is illegitimate.
In June 2026, UGG owner Deckers lost a federal jury trial alleging that Quince’s similar sheepskin boots infringed a valid design patent. The jury found the Deckers patent invalid, although it also found that Quince’s boots would have infringed if the patent had been valid.
Coach parent Tapestry has separately sued Quince over allegedly similar handbag designs, while music companies including Universal Music Group entities filed a copyright case in 2026.
Williams-Sonoma also sued Quince over comparative advertising involving home products. On September 30, 2026, a federal judge dismissed Williams-Sonoma’s complaint without prejudice and gave it permission to amend. The allegations therefore should not be treated as proven facts.
These cases show that Quince’s low-price comparison and “dupe” business model has produced legal disputes with established brands, not that Quince is a fake retailer.
What Is Quince’s Return Policy?
Quince currently advertises a generous 365-day return or exchange period for many products. Generally, non-bedding items must be unworn, unwashed, undamaged, unaltered, and returned with the required tags and packaging. Bedding may be washed or used within the return period, while certain categories can have special conditions.
A long return window is helpful, but buyers should still read the exact product page before ordering. Large items, final-sale products, rugs, luggage, jewelry, and other categories can have additional requirements.
It is also wise to keep packaging and order confirmations until you are certain you will keep an expensive item.
What U.S. Consumer Protections Apply?
Quince is still subject to ordinary U.S. online-shopping laws. Under the Federal Trade Commission’s Mail, Internet, or Telephone Order Merchandise Rule, a seller generally must ship within the time it promises. If no shipment time is stated, the general rule is 30 days. If the seller cannot ship on time, it normally must offer the buyer a choice between accepting the delay and cancelling for a refund.
Credit-card buyers can also have dispute rights when merchandise is not delivered as agreed or a promised refund does not appear. The FTC advises consumers to act promptly because written billing-error disputes generally must reach the card issuer within 60 days after the first statement containing the disputed charge was sent.
The Bottom Line
Quince is legit. It is an identifiable U.S. retailer with an established operating history, a BBB-accredited A+ business profile, a formal return system, and real products delivered to customers.
The caution is that Quince’s customer record is not uniformly positive. BBB reviews and complaints show recurring frustrations involving delivery, product issues, refunds, and customer service. The company also faces ongoing litigation over advertising and product designs, although those lawsuits should not be described as findings of wrongdoing unless a court actually rules that way.
For most shoppers, the sensible approach is to read recent reviews for the exact product, compare materials rather than marketing slogans, pay by credit card for expensive orders, and preserve the packaging until the return period is no longer needed.